The rich alone, can save the planet

Let’s assume that Al Gore and his goons were right about global warming. And that, we, being the most dominant species, are again the very core of the center of things. Which means that, we all need to unplug our chargers on time, may be even just take a nap instead of driving down to the park during weekends. While all eco messages burn a rather morbid image  into the deepest recesses of our minds, that post Sunday mass we will all either be burnt toast or unprocessed-blast-frozen-human-meat (they are not sure which one yet), actions clearly scream otherwise, considering that all ecologically made products, be it solar panels or eco cigarettes, are exorbitantly priced.

Marketers seem to follow the same old ice-age marketing tactics, like first capturing the innovators and then finding ways to spread to other segments. Now, is it due to sheer lack of imagination that they can’t find another way, whereby more people could be converted, or is it born from the belief that only the rich can save the planet?

Anyway, here are a couple of easy things to do if you are broke and still want to do do your bit for Al. Make it hip to wear crushed clothes. It saves a lot of electricity and I absolutely hate ironing. Go back to basics and to our savage ways by eating uncooked veggies and meat. If the Japanese can, so can we, emancipating those millions of women from legal slavery while we are at it.