I am sure this is going to hurt a lot of people, especially every kind of Marketer. In my opinion, Consumers must ensure their highest loyalty to themselves alone, by exploring new options. Benefits reaped, such as improving one’s knowledge base, enjoying new experiences and opening up new avenues of opportunity, definitely weigh heavier than loyalty.
The truth is, when all other sellers are thinking of making money from their buyer’s repeat purchases, Consumers must be smart in making the most from their first transaction, each time, much like a woman shopping for her clothes, bags and shoes. Exploring some places not usually on your radar may not work for breakfast cereals and candy bars, but it’s surely going to work for most other stuff.
So in 2011, make the better New Year resolution: “to be loyal to yourself and yourself alone!”
The truth is, when all other sellers are thinking of making money from their buyer’s repeat purchases, Consumers must be smart in making the most from their first transaction, each time, much like a woman shopping for her clothes, bags and shoes. Exploring some places not usually on your radar may not work for breakfast cereals and candy bars, but it’s surely going to work for most other stuff.
So in 2011, make the better New Year resolution: “to be loyal to yourself and yourself alone!”
Have a fantastic 2011
Silentdog
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