Why is it good to fail these days?

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If a long held belief suddenly changes, you are entitled to feel suspicious, be critical. When we were growing up, we were constantly told not to fail. A taboo, socially, it was always frowned upon. But now, disguised as a paradigm change, a new circus has hit the town.

According to them, it’s good to fail. They have ridiculous ideas like, ‘failure is the best teacher’ and so on, to defend failure. But teachers always just had good lives, never great ones like Sir Richard Branson’s. Back then, we had a culture of winning, with the business system directly linked to it. But today, with a population of nearly 7 billion, not many can be winners and the other side of the spectrum shows more potential anyway. It is hard to sell stuff to winners, because they’ll probably see through it, whereas the failures become a great target market in company marketing plans, with abundant marketing opportunities for everyone, from manufacturers of electric shavers to furniture. There is endless stuff you can sell to a man who has just failed, including self help books on when to say ‘No’ to something. 

So try to fail in something today and keep the economy afloat.