Today, since my plans to go to the east coast for the long weekend got cancelled, I gave in to my temptation of the Blogger’s new designing templates and started playing around with the layout settings to improve the design somewhat. If you have the time, click here and tell me what you think. And if, by any chance, you had not seen the ‘manipulating perceptions’ video the first time around, treat this as a message from the cosmos and take a look at it now.
Also changed, is my descriptor line, “Brands that amuse me or annoy me”, to “Sniffing out the world around me”. Since that is what a dog does, there is no big rationale. It is just that I think its a better fit with my pen name and everything I write about. How the Burmese are experts at digging their noses with both their index and middle finger, simultaneously, has nothing to do with branding or amusement! Of course, you can argue otherwise, or even come up with a tourist campaign for Burma, based on this. Apparently, one in every seventy persons world over, dig their noses. I hope you are not one of them.
But, if you are as good as the Burmese and I upset your feelings, here’s a little consolation gift. Make a dash to your nearest bookstore and grab your own copy of ‘Switch by Chip & Dan Heath’, the same duo who wrote ‘Made to Stick’. I have read only about a quarter so far and find it to be a very interesting read. Besides many examples of how small changes can make drastic behavioral changes, it shares invaluable tips about a lot of other things from goal setting and finding small solutions to big problems, to developing brand visions. For example, the authors demonstrate why SMART goals are bound to fail as they lack the emotional charge to motivate people. Henry Ford’s vision of ‘democratizing the automobile’ back then, was a better vision than capturing 60% of the market. If nothing else, it may actually help you stop digging your nose.
Anyway, I will write more about this later. For now start making your weekend plans.
Cheers!
Silentdog
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