Last night, I was thinking and thinking… I asked myself, what have we (we, as in our country as a whole) missed out on, in the past few years, in terms of new business opportunities? Sri Lanka is a place that has witnessed much trauma and destruction. But then, both these are highly marketable - I feel like an arsehole – but then I’m in marketing! - think about it, what makes us log on to CNN every morning? We like to see, hear and feel both the trauma and destruction. There is hardly any happy news – I think a sure way to kill a news bulletin, is to brand it with a sense of “happiness” – I suppose, no one will watch it. Deep down, all of us are attracted to negative energy – that is why we keep watching the news or stop to see what has happened. We want to know/see/hear about who got struck down by what. It is crazy. Sometimes, thousands of people die and it is just a statistic.
My neighbor was an ardent follower of the local news – every night, he watched news bulletins on four different channels, keeping a tab on the recently concluded war. As the initial euphoria was dying down, he faced a massive problem, and I know for a fact that he is not alone in this. Local news without military info, was no news at all. That’s how much he got hooked to it. I bet the ranking of the popular news telecast will drop at least by 30% within a couple of months. (If I remember this post, I will try to get the figures)
Anyways, coming back to the point, what have we really missed?
Among many other opportunities, possibly, a Tsunami Museum. We had a great story, including the one about a fatal train ride that killed hundreds. Then there’s the one about the famous robber who grabbed the necklace off a drowning woman and the other, where hotels, and tourists, were swept away by the monster tidal waves. Well, if Nazi Camps in Germany, and mass graves in Cambodia, can become popular tourist spots, so can a Tsunami Museum. I think a little innovation too, can be of help. Think of ways of making tourists experience a Tsunami in an artificial set up, like a pool that creates massive waves where potential adventurers could fight for survival without really getting themselves killed.
What do you think?
My neighbor was an ardent follower of the local news – every night, he watched news bulletins on four different channels, keeping a tab on the recently concluded war. As the initial euphoria was dying down, he faced a massive problem, and I know for a fact that he is not alone in this. Local news without military info, was no news at all. That’s how much he got hooked to it. I bet the ranking of the popular news telecast will drop at least by 30% within a couple of months. (If I remember this post, I will try to get the figures)
Anyways, coming back to the point, what have we really missed?
Among many other opportunities, possibly, a Tsunami Museum. We had a great story, including the one about a fatal train ride that killed hundreds. Then there’s the one about the famous robber who grabbed the necklace off a drowning woman and the other, where hotels, and tourists, were swept away by the monster tidal waves. Well, if Nazi Camps in Germany, and mass graves in Cambodia, can become popular tourist spots, so can a Tsunami Museum. I think a little innovation too, can be of help. Think of ways of making tourists experience a Tsunami in an artificial set up, like a pool that creates massive waves where potential adventurers could fight for survival without really getting themselves killed.
What do you think?
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