I know many parents who smoke, while telling their kids not to. They cheat on their spouses and expect their children to carry a good moral compass. They tell their neighbor she looks great in a new outfit, only to bitch about it the second she disappears. Perhaps you may have called in sick on a Friday only to miraculously recover within moments, to take your children for a picnic in the park. We lie to just about everyone around us and expect our children to always speak the truth. Needless to say, we are just deceiving only ourselves and setting ourselves up for a big disappointment.
See, it’s not what you say that counts. It is your behavior that is adopted and followed.
When a child watches an adult smoking, a subliminal promotion of the act is already completed. So no matter what we tell them, they will be inclined to do as they saw, not heard. As countries adopt stricter anti-smoking laws, I am sure a smoker will have to smoke in isolation, since lighting one up is quite like a yawn for other smokers, triggering them off immediately, to light up as well, which too may well be outlawed in the future.
In many ways, customers are akin to children. They miss most of what you say, because their minds are occupied by other, more interesting things. The problem is that Brand Custodians still don’t get this. Branding is like parenting. No amount of talking, educating and asking for actions will deliver results unless you walk the talk. Restricting your effort to just empty words and slogans is a surefire way to fail.
So, while everybody is still busy talking, you should actually do something and stand out.
See, it’s not what you say that counts. It is your behavior that is adopted and followed.
When a child watches an adult smoking, a subliminal promotion of the act is already completed. So no matter what we tell them, they will be inclined to do as they saw, not heard. As countries adopt stricter anti-smoking laws, I am sure a smoker will have to smoke in isolation, since lighting one up is quite like a yawn for other smokers, triggering them off immediately, to light up as well, which too may well be outlawed in the future.
In many ways, customers are akin to children. They miss most of what you say, because their minds are occupied by other, more interesting things. The problem is that Brand Custodians still don’t get this. Branding is like parenting. No amount of talking, educating and asking for actions will deliver results unless you walk the talk. Restricting your effort to just empty words and slogans is a surefire way to fail.
So, while everybody is still busy talking, you should actually do something and stand out.
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