Introductions aren't easy! Especially if you happened to work in an ad agency.
agency people are a bunch of "Self-Absorbed-Perfectionists" work day and night (or at least pretend!) to come up with ways to differentiate brands. It's like a contagious cancer, everybody wants to be different!
Perhaps not trying hard to be different can be some form of differentiation.
I think the experiment is fully worthwhile.
Any predictions?
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